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© 2020 Sixteenth Letter Ltd.


Recent case studies


Sky TV

Audit and advice. Media and social media audit, analysis and recommendations to inform Sky’s corporate communications group across multiple programmes.


Z Energy

Issues Framing. Communications planning for visiting UK climate change thinker, Michael Liebreich, and follow up paper regarding Z’s CSR programme.


Ministry of Education

Project-based communications. Communications lead in the Ministry’s Education Portfolio Hub during 2018/19’s 20-workstream education reform.


Reconnecting Northland

Strategic positioning, visual storytelling and campaign development. Strategy reset and implementation planning for communications to support Reconnecting Northland’s large-landscape conservation efforts.


Contact Sixteenth Letter to see how

You can streamline and simplify your communications during rapidly evolving crises like the emergence and spread of Covid-19

Use the available research, make sense of the landscape, understand your audience and deliver messages that land

Issues framing, context & problem definition

Understanding context, making sense of what your audience wants and needs and knowing the problem you’re trying to solve are essential – and sometimes need an outside eye.

Core story & messaging

Positioning statement, overarching narrative, key messages, elevator pitch; these are all different names for the same thing – your core story. Don’t get distracted.


Should we be your next conversation?

These are some of the amazing clients we've worked with

Central and local government, businesses of all shapes and sizes, NGOs

Nan said never skite, but -

Our clients say

Your approach to this strategy has been a breath of fresh air and just what we needed. This has been matched with an equally high quality of work and professionalism.

— Eamon Nathan

Pou Manatu, Reconnecting Northland

You are simplifying my world. ...and I am enjoying your sensible down to earth advice.

— Peter Chrisp

Chief Executive, NZTE

Wow Sam - these are awesome comments. Painful to receive and exactly what I need - thank you so much! I will do my very best to follow them all - I can see why Morag rated your skills so highly

— Steve Waldegrave

Director, Anticipate

Thanks very much for this – extremely useful positioning and it’s landed well with a number of people here.

— Chris Major

Director of External Relations, Sky TV

The team were very impressed with your work also, so we will be staying in touch.

— Victoria Crockford

External Communications and Government Relations Manager, Z Energy