Audit and advice. Media and social media audit, analysis and recommendations to inform Sky’s corporate communications group across multiple programmes.
Issues Framing. Communications planning for visiting UK climate change thinker, Michael Liebreich, and follow up paper regarding Z’s CSR programme.
Ministry of Education
Project-based communications. Communications lead in the Ministry’s Education Portfolio Hub during 2018/19’s 20-workstream education reform.
Strategic positioning, visual storytelling and campaign development. Strategy reset and implementation planning for communications to support Reconnecting Northland’s large-landscape conservation efforts.
Contact Sixteenth Letter to see how
You can streamline and simplify your communications during rapidly evolving crises like the emergence and spread of Covid-19
Use the available research, make sense of the landscape, understand your audience and deliver messages that land
Issues framing, context & problem definition
Understanding context, making sense of what your audience wants and needs and knowing the problem you’re trying to solve are essential – and sometimes need an outside eye.
Core story & messaging
Positioning statement, overarching narrative, key messages, elevator pitch; these are all different names for the same thing – your core story. Don’t get distracted.
Should we be your next conversation?
These are some of the amazing clients we've worked with
Central and local government, businesses of all shapes and sizes, NGOs
Nan said never skite, but -
Our clients say
Your approach to this strategy has been a breath of fresh air and just what we needed. This has been matched with an equally high quality of work and professionalism.
— Eamon Nathan
Pou Manatu, Reconnecting Northland
You are simplifying my world. ...and I am enjoying your sensible down to earth advice.
— Peter Chrisp
Chief Executive, NZTE
Wow Sam - these are awesome comments. Painful to receive and exactly what I need - thank you so much! I will do my very best to follow them all - I can see why Morag rated your skills so highly
— Steve Waldegrave
Thanks very much for this – extremely useful positioning and it’s landed well with a number of people here.
— Chris Major
Director of External Relations, Sky TV
The team were very impressed with your work also, so we will be staying in touch.
— Victoria Crockford
External Communications and Government Relations Manager, Z Energy